Design stories
What I post in Portuguese on my Instagram, @omateuscremon, written out in full here, with sources at the end. My client work is under Projects.
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(Repertório)
Brazil's street design has borogodó, and AI logos don't
10/13/26
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(Repertório)
Patagonia's logo is a real mountain, and the founder of The North Face climbed it
10/6/26
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(Repertório)
Liquid Death made water for the guy in the band, and it ended up in 113,000 stores
10/6/26
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(Repertório)
ChatGPT reads about 36 pages before recommending a business, and only 15% make the answer
10/6/26
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(Case study)
The 4 types of brand architecture, and why Unilever hides its name on Omo
10/5/26
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(Repertório)
Australia put a typo on 46 million banknotes
10/5/26
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(Opinion)
AI learned to read X‑rays, and the US still needs more radiologists
10/3/26
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(Routine)
What I do before I open Figma
10/3/26
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(Processo)
The competing practice is one thumb away
10/3/26
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(Case study)
Netflix changed one film's cover and plays went up 14%
10/2/26
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(Repertório)
I ♥ NY started on an envelope, after another logo had already been approved
10/2/26
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Meanwhile, I post them first on Instagram, in Portuguese, at @omateuscremon.
See them on Instagram