Júlia Bergmann
02 / 10
A pink and green brand identity for a women's health nutritionist, with the J and B sharing one stem.
- Timeline
- 2 weeks
- Client
- Júlia Bergmann
- Country
- Brazil
- Service
- Brand identity
- Deliverables
- Brand, colors and guide
Júlia Bergmann
Júlia Bergmann is a nutritionist in women's health. I made her symbol, her colors and a guide so she can run the brand on her own.
The context
Starting out in
women's health
Júlia is doing a graduate program in women's health and female performance. She sees clients online and in person and does body assessments with the ISAK method. She goes by the science, without scaring people about food or piling on supplements. She'd graduated eight months before we started, and the brand had to show that training to people who didn't know her yet.
See it live
The challenge
Pink and green
without the neon
Nutrition offices tend to be white and moss green, cold like a hospital. I don't think that fits food, which is full of color. Júlia asked for pink and green, and at full strength those two look like pre-workout neon. She also wanted a symbol with a J and a B that didn't spell out a J and a B.
What I did
The J and the B
share one stem
In the symbol, the J is the outer curve on the left and almost disappears. The B is the right outline. They share one stem, and the leaves coming out of the middle are the only hint of nutrition in the mark. I pulled the pink and green from neon toward pastel and named each color after an ingredient, from guava and wasabi to cocoa and vanilla.
The outcome
Eight words for
every caption
Since Júlia runs everything herself, she got the rules too: Magoa for headlines, DM Sans for body text, what the brand says and never says, and eight words to check every caption, DM and Reel against. I designed the brand for her website, embroidered lab coat, stationery and Instagram feed, which is where patients see it most.
Project facts
-
2 weeks
(Timeline)
Deliverables Brand, colors and guide
-
Brand identity
(Service)
Client Júlia Bergmann
-
Brazil
(Country)
In one line
“Júlia's palette came from the farmers market, not the hospital. Every color is named after a food, from guava to vanilla.”
