Ilha Bela TM
07 / 10
A website for a catamaran crossing to Morro de São Paulo, built for people who decide on their phone, in a hurry.
- Client
- Ilha Bela Transporte Marítimo
- Country
- Brazil
- Service
- Full website
- Delivery
- Live at ilhabelatm.com.br
Ilha Bela Transporte Marítimo
I built the site for Ilha Bela, which has carried passengers by catamaran between Salvador and Morro de São Paulo since 1998. Departure times and fares come before anything else, in Portuguese, English and Spanish.
The context
Buyers are
in a hurry
Ilha Bela has run the catamaran crossing between Salvador and Morro de São Paulo since 1998, with two boats, the Ilha Bela III and the Farol do Morro. Almost everyone lands on the site from a phone, often mid-trip, and wants three things: when it leaves, what it costs and where to board.
See it live
The challenge
Foreign travelers,
rough seas
A large share of passengers come from abroad. And the crossing gets cancelled often, mostly between June and September, when the Navy closes the open sea. On those days the company takes everyone by the land-and-sea route, and passengers need to know before they reach the terminal.
What I did
Times and fares
before anything
I put each direction's departure time and fare in a strip at the very top, above the menu. The site runs in Portuguese, English and Spanish, each on its own address. Everything a passenger needs before boarding sits on one page: how to avoid seasickness, where to board, how the land-and-sea route works and what the ticket covers. Reviews come straight from Google, with the writer's name.
The outcome
The answer on
the first screen
The site is live at ilhabelatm.com.br. A passenger opens it on their phone and sees the time and the fare in their own language, without scrolling. The tickets button goes straight to checkout.
Project facts
-
Full website
(Service)
Client Ilha Bela Transporte Marítimo
-
Brazil
(Country)
In one line
“People heading to Morro decide on their phone, sometimes mid-trip. So the time and the fare are the first thing they see.”
